Source: New York Magazine
Rule of thumb.
Who knew that the advertising industry housed so many men of integrity? The ad above is by Bill Bernbach, a founder of Doyle Dane Bernbach and the Great Father of modern advertising. It was Bernbach who popularized the technique of counter-intuitive advertising. “Now I’m not talking about tricking people,” Bernbach said. “If you get attention by a trick, how can people like you for it? For instance, you are not right if, in your ad, you stand a man on his head just to get attention. But you are right to have him on his head to show how your product keeps things from falling out of his pockets.”
But what happens when everyone starts imitating the vanguard?
Say goodbye to summer with this awesome Chicago-centric time-lapse.
I love this city.
Eric Piatkowski, Los Angeles Clippers: This jersey is autographed, too. By Ken Norman, but still. (Found by Nick.)
I once met Piatkowski in McFaddens. For some reason I knew some random facts about him (all-time leader in games played for the LA Clippers, highest active career 3-point shooting percentage (at the time), etc). I’m sure he was creeped out by my unreasonable knowledge. He was nice though, he said the Bulls could go to the finals that year (they had their worst season in years, missed the playoffs, and ended up with the #1 overall pick).
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